Qualitative research is a qualitative kind of study on any given topic done by the researcher. Qualitative research can also be termed as an extensive study. Qualitative research is a very effective kind of research for almost all disciplines including psychology, medicine, business, etc. In order to obtain depth of understanding about any particular topic in the study, the researcher can use Qualitative research in those cases. Qualitative research has a special method of investigating and observing both difficult and sensitive concerns.
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Qualitative research is very popular in the psychology discipline. Comprehension of human psychology and understanding humans’ strange behaviors are a part of the psychological study that can be carried out easily with the help of Qualitative research. The researcher in the psychology discipline generally observes the strange behavior of the people in which qualitative research contributes. Qualitative research can be carried out in the form of focus group study, contextual interviews, etc. In qualitative research, the respondent can answer questions in his/her own words. These questions are asked in questionnaires that attempt to understand human behavior. Qualitative research is useful for the implementation of certain policies or getting people’s opinions on things such as policy, public transport, etc.
In the medical and nursing discipline, researchers depend highly on qualitative research. Qualitative research can also be called the consensus method. In the decision making process of the medical and nursing discipline, qualitative research is conducted and used. Qualitative research is useful in cases where problems arise because of scarce or inadequate information.
In the medical / nursing discipline, qualitative research is of two types: the Delphi process and the Nominal Group technique.
The first type of qualitative research is a process in which the questionnaires are obtained to get the required information.
This type of qualitative research process is generally carried out by experts.
The second type of qualitative research involves the prearrangement and ordered variation of small group discussion. This type of qualitative research process mainly involves the interchanging of ideas and opinions of a group of people. This process of qualitative research puts most of the emphasis on the participation of inactive members.
Qualitative research is very important in the business discipline as well. Especially in market research where qualitative research plays a crucial role. Qualitative research in this discipline obtains the customer’s opinion about a particular product. In this discipline, Qualitative research is conducted to study the general trends so that the companies may meet their needs and requirements.
In this way, qualitative research is useful for production companies. The researchers carry out qualitative research on a product in order to know the popularity of the product in the market. This qualitative research is carried out with the help of surveys in order to know the views of the consumers about the product. Qualitative research has, however, been considered to be somewhat artificial, so many other methods other than qualitative research are used.
Qualitative research may be obtained from professionals who work as consultants. These qualitative research consultants include group moderators, facilitators, interviewers and planners. While conducting qualitative research, the consultants emphasize focus groups, individual in-depth interviews, ethnography, observational research, useful research and idea generation.
There is an association called the Qualitative Research Consultants Association that promotes all aspects of qualitative research. There is also an international organization that is dedicated to the practice and study of qualitative research. Qualitative research is highly effective and valuable for the successful working of many fields and areas.
